# Your publications keep on speaking. > A QR code in a book, an article or a thesis opens the author's voice, excerpts read aloud in national languages, videos, and any corrections you add. > https://jeli-qr.com/en/exemples/edition Book, article, thesis, dissertation, report, journal… A QR code on the cover, in the chapters or next to a figure opens a JeliCard: the author's voice, readings in national languages, images, links to your data and supplementary documents, and news of your publications. **Who it's for** : Publishing houses, Authors, Researchers and PhD students, Universities and schools, Journals and newspapers, Educational publishers, Printers, Bookshops and libraries ## The problem: a publication frozen once printed A book, an article or a thesis can no longer change after printing, and the link with the reader ends at the last page. - **Fixed content** A mistake or an update has to wait for the next edition. - **Readers left out** Those who read little French are left on the sidelines. - **Absent author** Readers know neither the author's voice nor their approach. - **Link lost** You can't tell your readers about new publications. ## What the JeliCard can hold - **Author — The author's voice** An introduction to the publication and its approach, an audio or video interview. - **Reading — Excerpts read aloud** Readings of passages or a summary in French and in national languages. - **Chapters — One QR code per chapter or section** Audio summary, maps, photos, videos, links to supplementary documents. - **Research — Data and appendices** For an article or a thesis: links to your data, questionnaires and appendices, a video of the defence. - **Updates — Errata and additions** Corrections and new information without reprinting. - **Catalogue — Your other publications** New releases, where to buy, talks, meet-the-author events and book signings. ## What Jèli gives you - **An enriched publication** Audio, video, images and links to your data, on top of the printed text. - **More readers** Readings and summaries in national languages open the publication to new audiences. - **Updates without reprinting** You correct or add to the JeliCard; the printed QR code stays the same. - **Readers who stay in touch** People who opened your JeliCards in the Jèli app are notified of your new JeliCards, and so of your new publications. - **No app needed** Readers scan with their phone's camera. - **Free and ad-free** Readers see only your publication. ## Your JeliCards travel around the world A JeliCard is shared in one move: by text message, on social media, by email, on the internet, or simply by scanning the QR code from one phone to another. Your message travels across time and distance, and reaches every audience, here and elsewhere. ## What about Instagram, TikTok, WhatsApp? These tools are excellent, and you probably use them already. Jèli does not replace them: it does a different job. ### Instagram and TikTok — The networks that help people discover you - **Ideal for** showing your news in photos and videos, and reaching new audiences. - **Information** lives in a feed: new posts push the old ones down. - **Access** mostly needs the app and an account; the algorithm decides who sees what. - **Around it** other content and ads are shown too. ### WhatsApp — The messaging app that gets people talking - **Ideal for** everyday conversations, answering questions, running a group. - **Information** lives in a conversation: messages pile up and old ones are quickly lost. - **Access** means having your number or being in the group. - **Around it** are all the person's other conversations. ### Jèli — The reference page, in the right place - **Ideal for** information that must stay available, attached to an object, a poster or a place. - **Information** lives on a stable page: always in the same place, always up to date. - **Access** takes a simple scan, with no account and no app. - **Around it** no ads and no one else's content: only your message and your other JeliCards. Social media makes your publications known. Jèli is inside the publication itself: readers scan the page they are reading and find the content for that exact chapter, without leaving their reading to look for an account. **It's not one or the other.** Put the links to your Instagram, TikTok and WhatsApp accounts in the text of your JeliCard, and share your JeliCard on your networks: each tool does what it does best. ## How to do it Start with one publication, then the whole collection. 1. **Choose** the publication and the content to add. 2. **Record** the author's introduction and the excerpts read aloud. 3. **Create** the publication's JeliCard and, if needed, one per chapter or section. 4. **Place the QR codes** on the front cover, the back cover, the chapters or next to the figures. 5. **Test** before printing, on several phones. 6. **Print** with the words “Scan to listen”. 7. **Keep** the JeliCard alive: talks, errata, new publications. ## Obstacles, and how to get past them - **Not everyone has a smartphone** A relative, a seller or a community relay can scan and play it for them. The printed material still makes sense on its own. - **Costly data, weak network** Short voice messages, light images, no app to download: the JeliCard opens fast, even with little data. - **Few people know QR codes** Add the words “Scan to listen” and show the gesture once: after that, everyone knows how. - **Rights to the content** Check the rights to the texts read aloud, the music and the images you add. - **The publication lasts, so the link must last** The QR code stays valid: you keep control of the content for the whole life of the publication. - **Production cost** Start with the author's introduction and one excerpt read aloud: it's quick and cheap. ## Our tips - Put a QR code on the back cover: it also helps make the book known and sell it. - Have the author read the excerpts or the summary themselves. - For a thesis or an article, add an audio summary: the jury, colleagues and the general public grasp the essentials in two minutes. - One JeliCard per collection or per research lab lets you present all your publications. - Check the rights to the texts read aloud, the data and the music used. - Don't forget your business card: your name and a QR code that leads to all your activities. > The publication ends at the last page. The JeliCard keeps the conversation with the author going. - [Let's talk about your project on WhatsApp](https://wa.me/33769457119?text=Hello%2C%20I'd%20like%20to%20use%20J%C3%A8li%20in%20my%20publications%20(books%2C%20articles%2C%20theses).) - [Create a free JeliCard](https://jeli-qr.com/en#telecharger)