# Help people discover a place, step by step.

> At each stop of a city tour, a museum trail or a rally, a QR code tells the place's story by voice, shows old pictures and points the way to what's next.
> https://jeli-qr.com/en/exemples/visite-guidee

A city tour, a stroll through a neighbourhood, a museum trail, a rally or a treasure hunt: at each stop, a QR code opens a JeliCard that tells the story of the place, shows old pictures and says where to go next.

**Who it's for** : Tourist offices, Town halls and local authorities, Guides, Neighbourhood associations, Museums, Schools and leisure centres, Hotels, Rally organisers

## The problem: places full of stories, but silent

Every street, every building has a story. Without a guide, visitors walk past without knowing.

- **No guide available** A guide is expensive and isn't there at all hours.
- **Limited signs** A few lines can't tell the story of a place.
- **Only one language** Foreign visitors, or those who don't read, are left out.
- **A tour that never changes** A sign stays the same, even when the place changes.

## Ideas for trails to create

- **City — The history walk** One JeliCard per monument or per street: its history, old photos, a voice message from a neighbourhood elder.
- **Neighbourhood — The craftspeople's tour** Blacksmiths, weavers, tailors, potters: each workshop presents its trade on video, with its products for sale.
- **Museum — The children's tour** A special trail with riddles, stories told aloud and a question in each room.
- **Rally — The treasure hunt** Each QR code gives a riddle; the answer leads to the next stop, all the way to the final treasure.
- **Market — The food trail** The stalls, seasonal produce, recipes, dishes to taste along the way.
- **Nature — The discovery trail** Trees, birds, medicinal plants: a QR code at each stop, with the sounds and the local names.
- **Memory — Places of history** The places of a major event, told through witnesses and archives.
- **School — The school trip** A trail with questions and activities for pupils, and a sheet for the teacher.
- **Open day — Visiting a farm or a business** Each workstation or each plot presents its work, its products and its team.

How does a rally work? Teams start from the first QR code. Each JeliCard tells the story of the place and asks a riddle; the right answer says where to find the next QR code. You can change the riddles at any time, without touching the QR codes already in place. Don't keep the stops in the same folder: each JeliCard in a folder shows the others, and so would give away the next stops.

## What Jèli gives you

- **A guide in every pocket** Visitors follow the trail on their own, at their own pace, at any time.
- **Every language** One voice message per language (French, national languages, English), and the text translates with one tap.
- **Trails that come alive** Images, videos, sounds, testimonies: much more than a sign.
- **Always up to date** A place closes, a stop changes: you correct the JeliCard.
- **Fun** Riddles and rallies get children, classes and groups involved.
- **Free and ad-free** Visitors see only your trail.

## Your JeliCards travel around the world

A JeliCard is shared in one move: by text message, on social media, by email, on the internet, or simply by scanning the QR code from one phone to another. Your message travels across time and distance, and reaches every audience, here and elsewhere.

## What about Instagram, TikTok, WhatsApp?

These tools are excellent, and you probably use them already. Jèli does not replace them: it does a different job.

### Instagram and TikTok — The networks that help people discover you

- **Ideal for** showing your news in photos and videos, and reaching new audiences.
- **Information** lives in a feed: new posts push the old ones down.
- **Access** mostly needs the app and an account; the algorithm decides who sees what.
- **Around it** other content and ads are shown too.

### WhatsApp — The messaging app that gets people talking

- **Ideal for** everyday conversations, answering questions, running a group.
- **Information** lives in a conversation: messages pile up and old ones are quickly lost.
- **Access** means having your number or being in the group.
- **Around it** are all the person's other conversations.

### Jèli — The reference page, in the right place

- **Ideal for** information that must stay available, attached to an object, a poster or a place.
- **Information** lives on a stable page: always in the same place, always up to date.
- **Access** takes a simple scan, with no account and no app.
- **Around it** no ads and no one else's content: only your message and your other JeliCards.

Instagram and TikTok make people want to come, and WhatsApp helps organise groups. On site, visitors need something else: to know what they are looking at and where to go next. The QR code placed at the stop tells them straight away.

**It's not one or the other.** Put the links to your Instagram, TikTok and WhatsApp accounts in the text of your JeliCard, and share your JeliCard on your networks: each tool does what it does best.

## How to do it

Start with a small trail of five stops.

1. **Choose** the theme and the route: city, neighbourhood, museum, rally.
2. **Scout** the stops and gather the stories and pictures.
3. **Record** the voice messages, with local voices if possible.
4. **Create** one JeliCard per stop, and a welcome JeliCard with the map.
5. **Put up the QR codes** at each stop, sturdy and clearly visible.
6. **Test** the whole trail with a few people.
7. **Spread the word** about the trail: tourist office, hotels, schools, social media.

## Obstacles, and how to get past them

- **Not everyone has a smartphone** A relative, a seller or a community relay can scan and play it for them. The printed material still makes sense on its own.
- **Costly data, weak network** Short voice messages, light images, no app to download: the JeliCard opens fast, even with little data.
- **Few people know QR codes** Add the words “Scan to listen” and show the gesture once: after that, everyone knows how.
- **QR codes damaged or torn off** Choose sturdy supports, sheltered from the rain, and check them regularly.
- **Permissions** Ask the owner's or the town hall's permission before putting up a QR code.
- **Participants' safety** Choose safe routes, especially for children, and avoid dangerous roads.

## Our tips

- Show the way to the next stop on each JeliCard.
- For a rally, keep the riddles simple and have a back-up clue ready.
- Ask permission before putting a QR code on a building.
- Offer a short and a long version of the trail.
- Don't forget your business card: your name and a QR code that leads to all your activities.

> The sign gives a name. The JeliCard tells the story of the place, and leads visitors to the next stop.

- [Let's talk about your project on WhatsApp](https://wa.me/33769457119?text=Hello%2C%20I'd%20like%20to%20create%20a%20guided%20tour%20or%20a%20rally%20with%20J%C3%A8li.)
- [Create a free JeliCard](https://jeli-qr.com/en#telecharger)